Since 1976 Rolex has been playing a role of social responsibility through the "Rolex Awards".
A program that finances projects focused on improving lives and protecting the world's natural and cultural heritages. These projects touch all aspects of humanity by expanding knowledge or improving life on the planet.
Every two years an international jury of independent experts, which typically includes, scientists, educators, doctors and so on, nominates the Laureates. The award covers 5 areas: applied technology, cultural heritage, environment, exploration and discovery, and science and health.
Dave Irvine is one example of how the Rolex Award helps people all over the world. He developed low cost LED's lighting sets after seeing kids struggling to read in a gloomy classroom in Nepal. Through his foundation "Light up the World" he has lit up the lives of over 700,000 people, installing around 30,000 LED's in poor homes and schools across 54 countries. Rolex funds were used to broaden the organizational structure of the foundation.
convince city-dwellers that rain is a good thing, not a water-disposal problem. He
successfully change the regulations to require all large, new buildings to harvest sky water. More than 500 buildings and houses in Sumida have installed his system. The water collected from rooftops can be used for gardening and etc.
Also in rural Bangladesh he's distributing low tech and low cost sky water harvesting technology to spare families from water-borne infections and contaminated water.
Social responsibility plays a big role in the company. Over the years Rolex nominated 130 Laureates and support inspiring individuals to achieve great social and ethical goals all over the world. By promoting this award Rolex demonstrates responsibility and concern with the world's social and environmental issues, those can be viewed as an opportunity to help the world and build value at the same time.
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