Fernando Duarte - MAR
Monday, May 11, 2015
Ch. 7 - Business Marketing
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Rolex is a very well rounded company. It has its own factory, science lab, and in-house foundry to make its own gold. As a result, Rolex is...
1 comment:
Sunday, May 10, 2015
Ch. 11- Developing and Managing Products
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Rolex has been around for over 100 years. As we discussed before, Rolex introduced many new technologies and products in the early 20's....
2 comments:
Tuesday, April 28, 2015
Ch. 8 - Segmenting and Targeting Markets
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The market for Rolex is pretty specific: people with purchasing power that are willingness to invest a good amount of money in a watch. Not ...
2 comments:
Monday, April 20, 2015
Ch. 15- Marketing Communications
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Over the years, Rolex has convinced us that what they make is the best in the industry. By introducing new technologies in the watch world a...
Monday, April 13, 2015
Ch. 10 - Product Concepts
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Rolex would be categorized as a shopping product . A expensive good, that usually gets compared to competitor brands before been purchased....
1 comment:
Tuesday, March 31, 2015
Ch. 17 Personal Selling and Sales Management
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I believe purchasing a Rolex is a relatively easy buy. When one talks about a brand new Rolex one can talk about going to a store and how th...
10 comments:
Tuesday, March 24, 2015
Ch. 16 Advertising, Public Relations and Sales Promotion
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Rolex's main advertisement tool is the name of the company itself. "Rolex" is a easy name to say and recognizable in any lang...
6 comments:
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