Monday, May 11, 2015

Ch. 7 - Business Marketing

Rolex is a very well rounded company. It has its own factory, science lab, and in-house foundry to make its own gold.  As a result, Rolex is able to say they make virtually everything in-house.




Regardless of that fact, Rolex still needs its suppliers. Rolex has preposterously high standards for the materials it buys from its suppliers. This includes raw materials like metals as well as precious stones such as diamonds, rubies, and emeralds. Pretty much all other component parts are made in-house. 




 Rolex has a massive gemological department whose goal it is to buy, test, arrange, and set diamonds and other precious stones in a range of Rolex models. The nature of buying these materials are formal and professional, unlike consumers.

In conclusion, Rolex could be categorized as a OEM company. Rolex is a company that buy materials such as steel (904L) to incorporate them into the products they produce for eventual sale.






1 comment:

  1. First thing you have to keep in mind is the reputation of the company you choose for repairing your watch. Reputation refers to its past records and how they treat their customer's queries and problems. You are curious to know more about watch service, head over to the website.

    ReplyDelete