Ch. 14 Marketing Channels and Retailing

The Rolex flagship store is located in the heart of the city. The store can be found on 5th Avenue and 53rd St. A strategic location that draws in many different customers.  

Rolex store 5 ave.

When you walk into the store the watches are in exhibited like art pieces. All lined up side by side so one has a clear view of options. The placement and display of the watches make them even more desirable.

Rolex uses one main Marketing Channel. Retailer Channel. Through its own stores Rolex sells watches in strategic locations such New York, Paris and London.

To increase profit Rolex also uses a Retailer Channel through authorized dealers all over the wold. Usually those authorized dealers are high end watch boutiques that serve the target market Rolex aims for.

Although Rolex has many stores and authorized dealers all over the world the distribution is quite selective and specific to certain areas.

The level of service either at a Rolex flagship store or at a dealer is often really high. Rolex will provide everything you need in order to be satisfied with your purchasing experience and the watch it self. In addition Rolex is a specialty store, dealing only with high end watches.

Because Rolex has many problems with replicas and fake watches the majority of sales are made in a physical store and rarely on the internet or via m-commerce. People usually use the internet to research about the watches before making the final decision to by the watch in a store.